Place Update – May 2017

Place Update – May 2017

Creating Place, Creating Story Creating a community-wide brand, a goal under the Place committee, is underway with the first step, creating a marketing blueprint and brand mark, is now completed. DCI was engaged to develop the blueprint and the brand. When DCI began their research, they found that Fayette Countians valued family, community and safety above all...

Community Update – May 2017

Community Update – May 2017

The Community’s Role in Branding While the new marketing blueprint that the Fayette Chamber and FCDA commissioned on behalf of Fayette Visioning is primarily focused on economic development and talent attraction, it also plays a role in community cohesiveness. DCI, who developed the blueprint, found that local events were often only promoted in the city...

Education Update – May 2017

Education Update – May 2017

Connecting Business and the Classroom This week, students at high schools across Fayette County are receiving their GeorgiaBEST certification for demonstrating the critical soft skills required to be successful in the workplace. Utilized this year in the Work-Based Learning program at every Fayette County high school, and in healthcare classes at McIntosh High...

Economy Update – May 2017

Economy Update – May 2017

DCI Provides Fayette a New Marketing Blueprint Last summer, the Fayette Chamber of Commerce and FCDA took the first step toward implementing the Fayette Visioning plan tactic to create a countywide brand and marketing strategy, The plan was to lay out tactics for attracting jobs, industry and workforce to Fayette County. DCI was chosen and after six months of...